Over 60% of Merchants in Canada repeat Daily Deal Offers

A typical article or blog on some sites state that merchants are not interested in Daily Deals. Some say that merchants won’t repeat their promotions at all. There are many nay Sayers simply regurgitating negative feedback from an unhappy merchant. What really counts is real data and the progression of that data.

We recently looked at Daily Deal data across Canada at it shows that a considerable number of merchants are repeating their daily deal promotions. Seems many are happy about the customers these promotions bring in.

Although these numbers look promising there are 2 questions that jump out at you (me):

1. Are these the numbers because merchants are truly seeing the value and the return from running Daily Deal promotions and therefore happily excited to repeat their promotions, or

2. Are these the numbers because Daily Deal sites are actually having a hard time convincing new merchants to run Daily Deal promos in the first place. IF that is so, then that will obviously skew the meaning of the repeat merchant percentage.

The answer………….it is both. But more #1 than #2.  Sure, Deal Sites are having trouble convincing new merchants to jump on board. But they are having more success with merchants repeating their deal promotions. The larger sites are having and easier time than smaller Deal sites in convincing merchants to BOTH start a new deal campaign and repeat another deal campaign.

Here is what the data shows.

 

Number of Deals Ran % of Deals
Merchant’s First Daily Deal 34.0%
Merchant’s Second Daily Deal 18.1%
Merchant’s Third Daily Deal 11.0%
Merchant’s Fourth Daily Deal 8.0%
Merchant’s Fifth or More Daily Deal 28.9%

An interesting data point is that almost the same amount of merchants have run 5 or more deals than have tried Daily Deal promotions for the first time. Very interesting…

Number of Deals Ran % of Deals
Merchant’s First Daily Deal 34.0%
Merchant’s Second Daily Deal 18.1%
Merchant’s Third Daily Deal 11.0%
Merchant’s Fourth Daily Deal 8.0%
Merchant’s Fifth or More Daily Deal 28.9%
1 Comment
  1. I personally appreciate repeat deals. As sometimes I see one, think about it for a while, then forget to go back and purchase it! So if I see it again, I would definitely buy it..