FOR RETAILERS

Finally! The Entire Deals Ecosystem in Canada mapped; larger than realized.

Finally! The Entire Deals Ecosystem in Canada mapped; larger than realized.

Until now, no one knew how large in scope the deals industry was in Canada. The industry could not easily answer how many deal categories exist, or what categories there were beyond daily deals and coupons, who the leading deal

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Daily Deals: advertising strategy for merchants

Despite the criticism that some businesses don’t profit from Daily Deal promotions, an overwhelming majority do. Businesses should NOT approach daily deal promotions as a profit generator. The expectation should be that the business will NOT generate profit from the promo.

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