Couponing continues to enjoy growth, both in Canada and in United States. Coupons.com Inc., which launched in 1998, is the largest Grocery Couponing service there is. It has just filed to raise $100 million in a U.S. initial public offering. Coupons.com plans to use the proceeds for marketing and capital expenditures, according to a regulatory filing.
Sales rose to $115 million in the nine months through September. Based on a $200 million investment from institutional investors in 2011, coupons.com was valued at $1 billion. (couponing is a valuable business model when done right)
As a comparison of public deals and couponing services:
RetailMeNot Inc. (SALE), went public in July 2013 and shares are up 69 percent.
Groupon Inc. (GRPN) is up 89 percent over the past year.
Ebates.com Inc., which also own fat wallet, is also seeking an IPO in 2014
Although Coupons.com is not in Canada, that may change post IPO and another successful couponing IPO in the industry is a good sign of further business opportunities available in this sector.
At the moment, the leading Grocery/CPG couponing services in Canada are Save.ca, Websaver.ca, and Gocoupons. There are also a slew of other Grocery couponing services available in Salewhale, Checkout51, and Snapsaves, among others.. for a full list see the Canadian Deals & Coupons Ecosystem slide.
The royal Bank of Canada is actually part of the investment banking group managing the public offering.