Daily Deal Research

Although the following research paper has been out for a month, we realize that a good portion of our audience has not read it. So here it is.

The report incorporates analysis and projections based upon a database of more than 90,000 offers collected and classified by Local Offer Network from January 2010 through March 2011. Highlights include:

  • The group buying industry will expand by 138% to $2.66B in 2011.
  • More than 63,000 deals were published in 2010, and more than 39,000 will be published by the end of the first quarter of 2011 alone.
  • A wider variety of merchants and new entrants from luxury and higher-priced product categories are moving average transaction values considerably higher.
  • While dining, spa and health-related deals still abound, Local Offer Network has monitored dramatic growth in segments such as apparel and home products.
  • Geographic expansion has been a major growth driver, with deal sites now in 80 markets across the country compared to just 48 in Q1 2010.

They have collected the following information on the industry:

Access the FULL report here: LON Deals Industry Report 03-11