We have gotten confirmation that Groupon has just acquired Canadian Grocery Cash Back service Snapsaves. This is an interesting, but not surprising, purchase for Groupon. We wrote about Snapsaves’ launch in Canada here.
Snapsaves was of course started by the folks that own Buytopia, so they understand customer acquisition, deals, and the Canadian Market. Competitors include Checkout 51, Zweet and a handful of others.
It is unsure if Groupon purchased SnapSaves for their overall strategy in North America and will use the Snapsaves engine to launch Grocery Cash Back in the US as well, or simply as a quick entry into the Canadian Grocery Cash Back market. As further information is provided we will share it with you.
Activities like these show just how vibrant the Canadian Deals & Coupons sector is. There will most certainly be more Mergers & Acquisitions in the horizon in Canada. Take a look at the Canadian Deals & Coupons Ecosystem and you can see just how many interesting opportunities there can be amongst the leading players in the industry.
Congratulations to the Snapsaves team.