To help figure out which Groupon promotion is effective, data scientist Paul Butler created an infographic for the Harvard Business Review that depicts the gross revenue for Groupon generated by each deal.
Visualization by Paul Butler
Representing the couponing, local offers, Daily Deal, the flash sales industry, Mobile offers & coupons, Coupon Books, Local offers, Online coupons, Affiliate offers, Savings cards and other “Deal” industries. The CDA and its members work towards the common objective of further promoting the overall Deals Industry in Canada.