Growing a Deal site’s subscriber database through Social and Search.

Growing a Deal site's subscriber database through Social and Search.

Deal sites use several methods to grow their subscriber database; paid search, on Google, through Facebook, contests, partnerships, organic growth, referrals, etc. Regardless of the manner chosen, there are two factors that are always at play; the cost of obtaining the subscriber and the quality of that subscriber.

Many blindly give Google or Facebook their money. Thinking that paid search on these sites are the only way to go. But at a merged cost of between $5-$7 per subscriber from these sites, well, the budget will run out real fast.

So here are a handful of slides that will make you think about search and how best to get those subscribers.

 

Consumers now spend more time on Social Networks than Portals

slide by Business Insider

 

 

 

Facebook has blown past Microsoft and Yahoo.

slide by Business Insider

 

 

However, pay attention! Social referrals to commerce sites are tiny. Google still dominates.

slide by Business Insider

 

 

So if Google still rains supreme, how is search doing?

Slide by Define Media

 

How about Paid versus Organic search? Which do users click on the most? Organic wins overwhelmingly. Objective: build your insite content to rank high on organic search. (blogs, articles, listings, reviews, social)

Slide by Define Media

 

 

So what is the clickthrough rate by page rank? In other words, does ranking high on page 1 of Google matter? Answer: You Bet! Over 80% of clicks come from range 1-7 on page 1.

Slide by Define Media

Ok, big deal. Organic gets clicks. But does Organic search actually convert?

Slide by Define Media

So besides Google’s first page rank on your keywords, what other search engine should you be looking at. Come to think of it, what is the 2nd largest search engine? Yup. Video is becoming a rather significant generator of leads. Whether you decide to advertise on Youtube or whether you provide Video as content to drive traffic, either way it is time to determine your video strategy.

Slide by Define Media

 

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