Infographic on mobile shopping habits of Canadian consumers; search for coupons

Infographic on mobile shopping habits of Canadian consumers; search for coupons

Consumer shopping data, Infographics, mobile usage data, and mobile commerce data in Canada is very much needed and craved in Canada. Our team is always on the look out for such data and how it correlates to deals and coupon usage in this Country.

Tapped Mobile, BrandSpark and App Promo released a consumer shopping study earlier on in the year surveying over 100,000 Canadian consumers. The study examined attitudes and behaviours with regards to shopping, media consumption, lifestyle and product consumption. The results are presented in the infographic below. We took note because the study also shows Canadian consumers coupon search usage by category of consumer. Have a look at each category and the coupon search percentage associated to that category of consumer.


mobile canada

About BrandSpark International
BrandSpark International is a leading brand, marketing and product innovation research company. Its comprehensive and innovative research approach gets at the heart of how consumers think, why they act the way they do, and what clients need to do about it. With expertise in retail and leisure categories and an exclusive relationship with the Best New Product Awards, BrandSpark International has a deep global perspective on the drivers of innovation unlike any other research company. For more information, visit

About Tapped Mobile
Tapped Mobile is a leading Canadian provider of mobile advertising technology solutions. The company was founded in 2012 and is headquartered in Toronto, Canada. Tapped is co-founded by Jed Schneiderman, Eric Shedletsky and Mark Shedletsky, combining for 25+ years of mobile marketing expertise. For more information, visit

About App Promo
Innovators in app strategy, marketing and monetization. They assist developers and app owners in succeeding in the business of apps though  services to increase discovery, optimize revenue and better position applications to set them up for success. Launched in 2010, the App Promo team has years of proven experience in strategy, marketing and increasing revenue for companies with their digital offerings. – See more at: