I admit that I have been fanning the flame that is Rogers’ decision on when they will launch their Daily Deal site.
Why should we care? We believe Rogers will be one of the dominant leaders in the Daily Deal space. As such, the market is interested, at least I am, in what they have decided and when they will launch.
What we can say is that Rogers met with some Daily Deal white label platforms last week. Even if they made a decision today on the platform they will go with, it will still take them from 2-3 months to launch. That puts us in the fall of 2011. just in time for the upcoming holiday season. Can they launch sooner? Certainly, but I highly doubt it. They are too big, they have too many teams to coordinate and too many fantastic opportunities and traffic assets to leverage for them to launch sooner. I am sure that Rogers wishes to get it right and will therefore take their time to ensure success. Their main competition across the country will be Groupon, Wagjag, Dealfind and Living Social. However, there are regional players that are quite strong: Tuango for Montreal and Social Shopper for Vancouver.
Looking forward to it.