Definitions for Consumers

For Consumers:



  • Daily Deal or Group Buying sites work with retailers (local and online) to provide consumers with amazing offers
  • Daily Deals are typically offered from 40-80% off regular price.
  • Deals last anywhere from 1-4 days.
  • Consumers buy the entire product or service from the deal site but redeem the offer at the retailer. The deal site is not responsible for fulfillment or shipping.
  • Due to the large savings involved, Daily Deal promotions can be quite popular. It is to the consumer’s interest to buy a deal as soon as they can before inventory or time runs out.
  • Consumers are made aware of these deals by email alerts or directly through website promotion.

There are some variations to this model, including:

  • the consumer is charged a small fee for the right to have the deal (typically $3-$10). The consumer then redeems the deal with the retailer.
  • the consumer is not charged anything, they are not even asked to buy the deal. They simply get the deal from the daily deal site. The consumer then redeems and pays for the deal directly with the retailer.




There are several types of coupons available for consumers to enjoy. Here are some of the more popular ones:

Coupon sites: websites that have their primary purpose to be a listing and promotion engine for retail coupons. Examples include Red Flag Deals, Retailmenot, etc.

Grocery Coupons: websites that have their primary purpose to be a listing and promotion engine for grocery and Consumer goods coupons, both from retailers and manufacturers. Examples include,, etc

Couponing Blogs: sites that provide content and promotion of coupons. There are too many to list.

Coupon Books: published books or magazines that provide coupons to consumers. Examples include the entertainment book, plus many local coupon books.

Mobile Coupons: coupons that are searchable, available and redeemed from a mobile device. Examples include shopcatch, poynt, shopwise, clip mobile, etc.

Portals with coupons: any consumer portal that also has coupons as an added value; so restaurant portals, regional portals, etc. There are too many to list.

Daily Deal & Coupons Aggregators: Sites that list coupons and daily deals by region. Examples include onespout, Dealivery, cakedeals, etc.

Coupon Advertising inserts: These are advertising inserts in newspapers, magazines or booklets received in the mail by consumers. They all display an array of coupons for local retailers.

Savings Cards: a membership card that enables consumers to automatically save from the retailers who participate in the program. Examples include Student Price Card,, Mastercard Priceless, other credit cards and many other savings cards.




  • Flash sales sites are online ecommerce retailers.
  • Flash sales stores work with suppliers and manufacturers in order to offer consumers amazing deals on surplus inventory or last season inventory.
  • They promote brands at 30-80% off regular price
  • Membership to consumers, although free, is by request.
  • Flash sales last anywhere from 1-5 days and usually have a limited inventory.
  • Consumers are made aware of these sales by an email alerts and through the Flash sales web site.
  • The flash sales provider sells directly to the consumer and is responsible for all customer service, redemption and getting the goods to the consumers.