Posts Tagged canadian deals association

Study by Retailmenot and Ipsos finds Canadian consumers lacking in ecommerce, coupon and deals usage

Study by Retailmenot and Ipsos finds Canadian consumers lacking in ecommerce, coupon and deals usage

Retailmenot has just released an 11-country consumer behavior study. Result for Canada: Canadians are least likely to buy online, coupon searching and usage is one of the lowest and buying based on price is not a major motivating factor when […]

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Launching the Canadian Deals Association membership

Launching the Canadian Deals Association membership

The Deals industry around the world, not just in Canada, has gone through and still going through a renaissance of sorts. “Deals, coupons or promotional offers” as a marketing tool for retailers and as a business model for deal providers […]

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Finally! The Entire Deals Ecosystem in Canada mapped; larger than realized.

Finally! The Entire Deals Ecosystem in Canada mapped; larger than realized.

Until now, no one knew how large in scope the deals industry was in Canada. The industry could not easily answer how many deal categories exist, or what categories there were beyond daily deals and coupons, who the leading deal […]

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Message from the President

Message from the President

The Deals and Coupons industry around the world, not just in Canada, has gone through and is still going through a renaissance of sorts. “Deals” and Coupons or promotional offers as a marketing campaign for retailers and as a business […]

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