Posts Tagged coupon marketing

Real Data on Holiday Marketing from world wide Brand Marketers

Real Data on Holiday Marketing from world wide Brand Marketers

Experian recently published a survey gathered insight from marketers around the world who run holiday marketing campaigns. Respondents shared details of their campaigns, their decision making, their preferred marketing vehicles, as well as tactics they use for social, mobile and […]

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Join us at Rakuten’s Affiliate Marketing Symposium in Toronto

Join us at Rakuten's Affiliate Marketing Symposium in Toronto

As ecommerce in Canada continues to grow and mature, so does interest in the Affiliate Marketing sector. Advertisers (ECommerce retailers, including Deal & Coupon Providers), look towards the affiliate marketing sector to help recruit affiliates, publishers bloggers that can promote […]

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Coupon study shows click rates and popularity of Coupon email campaigns

Coupon study shows click rates and popularity of Coupon email campaigns

As more brands continue to leverage coupons in their marketing campaigns, investigating their effectiveness is always of value. Experian Marketing Services recently investigated how marketers implemented coupons and codes in their email campaigns and the way consumers are engaged with […]

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Email campaigns that include discounts, coupons or deals have higher open, click and transaction rates

Email campaigns that include discounts, coupons or deals have higher open, click and transaction rates

Coupon and Deal Marketing across the board continues to be on the rise. Whether it’s in the form of a retail offer, a customer acquisition strategy, an inventory liquidation campaign or a loyalty strategy the fact is that over half […]

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Canadian Deals & Coupons industry more powerful than ever

Canadian Deals & Coupons industry more powerful than ever

I was recently asked to write an article about the Canadian Deals & Coupons industry for our friends at DX3 Canada. My pleasure to do so leading up to their annual digital conference in March (we’ll be there). The focus […]

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BIAKELSEY Leading in Local conference in San Francisco, see you there

BIAKELSEY Leading in Local conference in San Francisco, see you there

As is customary 3-4 times per year, the Local search, Local Advertising, Local commerce and Location based marketing industry meets together to learn from their peers and see whats new. Every December, BIAKELSEY has its Leading in Local conference in […]

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The new, updated Canadian Deals & Coupons Ecosystem is now published

The new, updated Canadian Deals & Coupons Ecosystem is now published

We have finally launched the updated 2013/2014 Canadian Deals & Coupons Ecosystem. **BEFORE YOU READ FURTHER. May we please ask you to share this Ecosystem with others that you feel would be interested. The industry and the providers within the […]

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Coupons first. Then Deals. Now back to Coupon Crazy.

Coupons first. Then Deals. Now back to Coupon Crazy.

The industry is funny. Coupons were in vogue years ago. In the USA, companies like Retailmenot, Coupons.com, Ebates, Savings.com, FatWallet, Brad’s Deals, Coupon Cabin, amongst others, were doing very well years ago. In Canada, Red Flag Deals was the leader. […]

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The Couponing industry in Canada just got another very large entrant in Teambuy

The Couponing industry in Canada just got another very large entrant in Teambuy

Couponing & coupons in Canada continues to grow…rapidly. There have been a number of entrance to this sector over the past year (Ebates, Retailmenot, etc) and many more large ones to come (we will mention their names in a later […]

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