Posts Tagged coupon open rates

Coupon study shows click rates and popularity of Coupon email campaigns

Coupon study shows click rates and popularity of Coupon email campaigns

As more brands continue to leverage coupons in their marketing campaigns, investigating their effectiveness is always of value. Experian Marketing Services recently investigated how marketers implemented coupons and codes in their email campaigns and the way consumers are engaged with

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Open rates suck! Wake up call for Deals & Coupon Email Marketing Campaigns

Open rates suck! Wake up call for Deals & Coupon Email Marketing Campaigns

The Deals business, more so than the couponing business, still relies heavily on email participation of its audience. As such, understanding open rates, click rates, bounce rates and how yours compares to industry standards is valuable information. What follows is

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