Posts Tagged Living Social

Local Loyalty Programs improving effectiveness of Deal & Coupon marketing campaigns

Local Loyalty Programs improving effectiveness of Deal & Coupon marketing campaigns

Who this article is for: This article is intended for Deal/Coupon Providers, Retailers who run deal/coupon promotions and Loyalty Program providers….and any other curious party. BACKGROUND Fact: Deal sites bring in traffic to local merchants. They have been one of […]

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Deals & Coupons Month is a GO in Canada!!

Deals & Coupons Month is a GO in Canada!!

In March we announced that we, along with the Affiliate Marketing and Retail industries were working on the creation of Canada’s National Deals & Coupon Month….which would be for the month of May every year. After lot’s of hard work, […]

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Introducing Canada’s National Deals & Coupons Month

Introducing Canada's National Deals & Coupons Month

Consumer’s thirst for Deals & Coupons in Canada continues to grow. The demand has never been of concern in this country. Rather it is the supply of deals & coupons that is lacking. Over the course of the past 18 […]

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A good year for the Canadian Deal & Coupons industry

A good year for the Canadian Deal & Coupons industry

Happy New Year to one and all…. We are back from some time off and ready for a rather productive year ahead. The Deals & Coupons sector in Canada in 2013 had a good year, an active year. The sector […]

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Living Social expands into Digital Coupons

Living Social expands into Digital Coupons

In an interesting move, Living Social has expanded into digital coupons. Given the fact that services like Retailmenot is valued around 1 billion on sales volume of about 200 million, given the fact that the likes of ebates (over $100 […]

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Competition (Groupon) growing and catching up quickly to Tuango’s dominance in Quebec

Competition (Groupon) growing and catching up quickly to Tuango's dominance in Quebec

Ever since the daily deal market erupted in this country, one thing has been seen as standard: that Groupon leads the market and everyone else plays catchup. Well, as many other ecommerce companies have seen, that is just not the […]

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Most Popular, most visited Deal & Coupon Providers in Canada according to Alexa Ranking

Most Popular, most visited Deal & Coupon Providers in Canada according to Alexa Ranking

Although we normally do not put much guidance into rankings from Alexa, they are, nevertheless, a barometer of popularity. I repeat, popularity. NOT success, or conversions, or revenue or profits. A true measure of popularity would take many factors into […]

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Canadian consumers don’t realize how much they can save.

Canadian consumers don't realize how much they can save.

It is well known that Canadian consumers have high usability rates pertaining to loyalty programs and coupon use. Canadians love deals and marketers leverage this. However, what Canadian consumers lack in comparison to their US counterparts is a sense of […]

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Finally! The Entire Deals Ecosystem in Canada mapped; larger than realized.

Finally! The Entire Deals Ecosystem in Canada mapped; larger than realized.

Until now, no one knew how large in scope the deals industry was in Canada. The industry could not easily answer how many deal categories exist, or what categories there were beyond daily deals and coupons, who the leading deal […]

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Canadian Daily Deal record set by Living Social and Starbucks

Canadian Daily Deal record set by Living Social and Starbucks

We have had some impressive daily deal sales in Canada over the past 3 or so years, and 2013 got kicked off with another brilliant one. Living Social partnered with Starbucks yet again to offer a $10 Gift Card for […]

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