Posts Tagged loyalty marketing

Local Loyalty Programs improving effectiveness of Deal & Coupon marketing campaigns

Local Loyalty Programs improving effectiveness of Deal & Coupon marketing campaigns

Who this article is for: This article is intended for Deal/Coupon Providers, Retailers who run deal/coupon promotions and Loyalty Program providers….and any other curious party. BACKGROUND Fact: Deal sites bring in traffic to local merchants. They have been one of […]

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Real Data on Holiday Marketing from world wide Brand Marketers

Real Data on Holiday Marketing from world wide Brand Marketers

Experian recently published a survey gathered insight from marketers around the world who run holiday marketing campaigns. Respondents shared details of their campaigns, their decision making, their preferred marketing vehicles, as well as tactics they use for social, mobile and […]

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