Posts Tagged open rates

Making sure your deal and coupon emails are delivered, not just opened!

Making sure your deal and coupon emails are delivered, not just opened!

If your business counts on the deliverability of emails to your audience as a form of driving potential revenue, then you understand the need to constantly improve this aspect of your operations. In the Deals & Coupons industry, especially for

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Open rates suck! Wake up call for Deals & Coupon Email Marketing Campaigns

Open rates suck! Wake up call for Deals & Coupon Email Marketing Campaigns

The Deals business, more so than the couponing business, still relies heavily on email participation of its audience. As such, understanding open rates, click rates, bounce rates and how yours compares to industry standards is valuable information. What follows is

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