Posts Tagged ‘Sears Canada’

Rogers launches Rogers Alerts providing location based geofenced deals through SMS

Rogers launches Rogers Alerts providing location based geofenced deals through SMS

Cell phone companies have relationships with millions of consumers. Cell phone companies know the location of each of those consumers as they go about their day using their cell and smartphone. Retailers continue to want access to these consumers on […]

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Sears Canada offering Daily Deals

Really? Sears Canada?!

Here is their link: http://www.sears.ca/dailydeals

Our take:
Daily Deals and Group buying are NOT just about throwing up some clearance items and discounting the price by 20-50%. Consumers do not get excited over this.

Although we applaud Sears Canada for entering the Daily Deal business we would highly recommend that they focus on products and especially services (carpet cleaning, dry cleaning, installation) that consumers do not usually get 50% off of. Giving 20% off a specific pair of shoes is not really enticing.

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