As an example of how Teambuy is looking to diversify its audience, yet maintain itself as a leader in the deals sector, look no further than Teambuy‘s latest feature launch of Flyers.
Digital Circulars are a growing sector. The process of consumers looking at circulars/flyers needs maturing and with more and more consumers shopping online and on their mobile, having flyers available, searchable and interactive is a key development for many companies including Transcontinental, YPG through Red Flag Deals, Torstar and now Teambuy.
Teambuy decided to use the flyer technology platform from Wishabi instead of developing it on their own. So why is Teambuy promoting flyers to its audience? Simple. The front page and back pages of flyers are typically full of deals and time limited offers from some of the top retailers in the country. Flyers are one of the staples in how these retailers communicate these promotions to consumers. However, paper flyers are becoming a waste now that consumers live on the mobile, tablet and PCs…online. As such, having Teambuy provide Flyer deals to its audience makes sense. Teambuy, after all, wants to be the leading destination of deals..all deals, not just the typical daily deal. Flyer deals provide the Teambuy audience with the ultimate in local offers or product deals from Canada’s largest retailers such as Toys R Us, Walmart, Loblaws, Shoppers Drug Mart, Home Depot, etc
How does Teambuy make money at this? Flyers drive huge audience interest. More audience for Teambuy means more consumers may buy other Teambuy deals where Teambuy actually makes money. Publishing Flyers, for Teambuy and most other companies, is a mater of generating an audience. How each converts that audience into sales is what’s key.
For a look at the top Digital Flyer publishers, please visit the all popular Canadian Deals Ecosystem slide, and view the Flyer Category.