Couponing & coupons in Canada continues to grow…rapidly. There have been a number of entrance to this sector over the past year (Ebates, Retailmenot, etc) and many more large ones to come (we will mention their names in a later post).
This week, another large entrant into the world of Coupons was announced. Teambuy. Yes, Teambuy. They announced the launch of a couponing section on both Teambuy.ca and Dealfind.com. Why coupons for Teambuy? As we wrote before, Teambuy’s goal is to be the premier destination for all things deals in Canada, whether that’s a local offer, a product deal or online coupons, it all makes sense for consumers.
In entering the couponing space, Teambuy now competes with the likes of Red Flag Deals, Retailmenot, Ebates, Coupons.ca, Mr. Rebates, Savealoonie, Offers.com, and dozens of others for the attention of consumers who wish to save on their shopping. However, Red Flag Deals is, by far, the largest couponing service in the country.
Is this a good business idea for Teambuy?
You bet. Most consumers have little time or patience to go searching for Canadian based offers, coupons, deals. Although retail coupons are not that abundant in Canada, Canadian consumers seem to appreciate visiting one destination to get them all. The US has thousands and thousands of ecommerce stores offering coupons and deals through hundreds of Coupon sites (now including Living Social) but Canada only has perhaps a hundred or so ecommerce stores available promoted through a few dozen coupon sites. Seeing that Teambuy already markets its deals to over 2.5 million consumers in Canada, it also makes sense for them to promote coupons to these consumers. Their present couponing section was developed in time for the holiday season. However, I am certain that further features are planned for the 2014 year.
If consumers can start using Teambuy as their coupon starting point, if Teambuy can execute their couponing strategy well, and given the size of Teambuy’s database, I fully anticipate them becoming a leading provider of coupons in Canada.
Below is Teambuy’s full Press Release announcing their new Couponing service:
Leading Canadian Deal Site TeamBuy.ca Gears Up For Holidays with Launch of Thousands of Coupons
Gift Room, New iphone App, and Improved Site Navigation all part of Shopping Season Kick-off
TORONTO – Canada’s largest online deals destination TeamBuy (www.teambuy.ca) announced today the launch of a brand new Coupons vertical on the site featuring thousands of coupons and sales from national and global retailers just in time for the holiday shopping season. Coupons will also be available on sister site Dealfind.com.
The addition of TeamBuy Coupons follows the successful introduction of TeamBuy Flyers, a program featuring digital flyer promotions from Sears, Hudson’s Bay, Target and other local household brands.
“Our Coupons offering is a natural extension of our Deals and Flyers segments, and fits with our broader vision of becoming Canada’s one stop shop for all things deals. Whether you’re looking for a offer on a spa package nearby, concert tickets, the latest gadget, a trip to China, a new car, Ikea’s weekly flyer, or simply a Free Shipping coupon at Best Buy, chances are you will find it on TeamBuy.ca” says Ghassan Halazon, CEO of TeamBuy.
In preparation for the holiday shopping madness, TeamBuy has upgraded its website to include search functionality and category dropdown menus to offer an improved navigation experience. Teambuy has also just launched an updated version of its popular iPhone App to allow quick browsing across 15 deal categories, among other UI enhancements.
“As we significantly ramp up the quantity of our offers, adding search and category browsing will ensure consumers find what they want, when they want it.”
Fresh off its four year anniversary, TeamBuy has holiday initiatives lined up over the next few weeks that include a pop-up Gift Room, huge Black Friday and Cyber Monday events, gift card giveaways and a deal on a major global brand.
“We set a record with Lindt Chocolate selling approximately 33,000 vouchers in October, but expect a surprise brand name deal in November to cap the year off”. adds Halazon
About TeamBuy.ca and Dealfind.com
Canada’s first deal-a-day website, TeamBuy.ca was launched in Toronto in 2009 and appeared on popular reality TV Show, Dragons’ Den shortly after. Over the last four years, the Company has refined its group buying business model to emerge as a broader destination site that offers deals, flyers, and coupons across multiple categories including on restaurants, healthy & beauty, electronics, home, apparel, travel, cars, and general services. TeamBuy merged with Dealfind.com in January 2013, forming the country’s largest deal website with 3.5 million members across Canada and the US. The business is backed by Insight Venture Partners, ru-Net, and Georgian Partners among others.