The one-deal-per-day strategy worked back then because it was new, it was fresh and promoted scarcity. Consumers did not want to miss out on the amazing deal. A very short 12-18 months later and the one-deal-per-day strategy is no longer the norm. Nowadays consumers aren’t as excited to buy right away anymore, especially not when there are a dozen other deal sites in the same city about to promote the same deal 2 weeks later. The age of a deal-a-day has now become “The not so daily deal”
Nowadays, sites offer deals that are promoted for 2, 3 days and even a full week. Sure, it’s still a daily deal but now it is promoted to maximize visibility and therefore available for more than 1 day. The majority of sites, especially the larger ones, still offer 1 deal per day, but more and more sites are starting to offer multi day deals. If the deal is great enough, they are hoping the extra days promoting it will increase sales.
We believe this strategy will continue to be adopted by most deal sites, especially niche ones. After all, as a consumer, who the hell has time or patience to look at new deals every day. A longer viewing period suits most consumers. Deal sites will follow suit.