Top 3 reasons why consumers engage with mobile ads, leading to local commerce

Top 3 reasons why consumers engage with mobile ads, leading to local commerce

Survey after survey have found similar results. Here are the top 3 reasons why consumers engage with mobile ads. See reason #2 for the purpose of our audience!

1. Locally relevant content/ad/information. Mobile consumers are more likely to buy from a business that is within a short distance from their location.

2. Deals, promotions and digital coupons. Yes, consumers want deals. They always will and the redemption/conversion rates are far better when consumers receive a deal from a local ad.

3. Features a known/popular brand. Consumers are more comfortable clicking and engaging with a mobile ad if it comes from a known national or local brand that they like, respect or are familiar with.

Campaigns that put the above three together typically produce far better conversion rates.

 

 

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