Survey after survey have found similar results. Here are the top 3 reasons why consumers engage with mobile ads. See reason #2 for the purpose of our audience!
1. Locally relevant content/ad/information. Mobile consumers are more likely to buy from a business that is within a short distance from their location.
2. Deals, promotions and digital coupons. Yes, consumers want deals. They always will and the redemption/conversion rates are far better when consumers receive a deal from a local ad.
3. Features a known/popular brand. Consumers are more comfortable clicking and engaging with a mobile ad if it comes from a known national or local brand that they like, respect or are familiar with.
Campaigns that put the above three together typically produce far better conversion rates.